Animation presenting a digital finance tool

Animation product launch

Hermez is a digital payment system that allows users to transfer their digital assets at a fraction of the current cost. Due to their product launch, the team at Hermez asked us to create a presentation video explaining how to start using their services. Our team was in charge of the script, the voice-over artist and all animation.

The goal

Show users how to start using Hermez and why.

Hermez was launching their digital product and called us in to make an animated video explaining to users how to get started. Animation is a fantastic tool to illustrate complex subjects. Hermez aimed to male their product user-friendly for beginners in digital transactions and a great amount of effort was applied to underline the simplicity of their service.

Being in charge of the script helped Hermez sculpt the message to a amature view.
The animation features characters and colours aligned with the brand visuals to create coherence in their visual appearance.
The support of animation helps bring to life complexe financial aspects and abstract ideas.

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